Základy podnikania v oblasti Software-as-a-Service (SaaS)
5h 56min
Time
54
Chapters
Marketing
Category
5.0
Rating
Beginner
Level
slovak
Language
Chapters
Kapitola 1: Základné pojmy
Vznik Software-as-a-Service modelu
13min
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Definícia Software-as-a-Service modelu
4min
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Prečo SaaS startupy zlyhávajú?
13min
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Kapitola 2: Dizajnovanie SaaS produktov
Vitajte v Kapitole
1min
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Tradičný vs. Lean prístup k vývoju produktov
13min
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Techniky Lean Startup prístupu
10min
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Tvorba SaaS nápadov - Úvod
2min
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Tvorba SaaS nápadov - Prieskum trhu a Analýza trendov
12min
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Tvorba SaaS nápadov - Využitie osobných skúseností na identifikovanie medzier na trhu
5min
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Minimálny životaschopný produkt (MVP)
17min
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Value proposition: Hodnotová ponuka
10min
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User Persona: Používateľský profil
8min
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User Journey Mapping: Mapovanie cesty používateľa
8min
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Používateľská skúsenosť (UX) a Používateľské rozhranie (UI)
5min
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Dosiahnutie Product/Market Fit
14min
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Kapitola 3: Vývoj SaaS produktov
Vitajte v Kapitole
1min
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Vývoj iteračného myslenia
7min
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Agilné metodiky
10min
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Validated Learning (Učenie založené na overovaní) a Feedback loops (Slučky spätnej väzby)
6min
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Cross-functional Tímy (Medzifunkčné tímy) - Časť 1
8min
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Cross-functional Tímy (Medzifunkčné tímy) - Časť 2
9min
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Prioritizácia funkcií
18min
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Produktový backlog
11min
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Product Roadmap (Plán vývoja produktu)
4min
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Základy škálovateľnosti v SaaS
8min
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Integrácia v SaaS
8min
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Príprava na Beta testovanie
11min
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Kapitola 4: Cenotvorba SaaS produktov
Úvod do cenotvorby SaaS produktov
4min
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B2B a B2C trhy
4min
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Cenové stratégie
7min
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Úvod do modelov predplatného (Subscription models)
2min
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Tiered Subscription model - Viacúrovňový model predplatného
3min
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Ako vytvoriť Tiered Subscription model?
2min
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Usage-based model: Model predplatného na základe používania
6min
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Psychológia efektívnej cenotvorby - Behaviorálna ekonómia
5min
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Kapitola 5: Trial Models - Modely skúšobných verzií
Úvod do Modelov skúšobných verzií (Trial models)
1min
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Špecifiká Free Trial modelov - Časť 1
4min
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Špecifiká Free Trial modelov - Časť 2
3min
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Špecifiká Free Trial modelov - Časť 3
3min
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Stratégie na vytvorenie Free Trial
2min
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Freemium model
3min
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Kedy si vybrať Freemium model?
2min
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Chapter 6: Obchodné metriky v SaaS odvetví
Vitajte v kapitole
1min
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Úvod do obchodných metrík
3min
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Vanity vs. Actionable metriky
3min
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Metriky firemných aktivít - Časť 1
8min
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Metriky firemných aktivít - Časť 2
3min
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Metriky predaja - Časť 1
2min
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Metriky predaja - Časť 2
3min
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Metriky predaja - Časť 3
4min
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Význam metrík v životnom cykle spoločnosti - Časť 1
4min
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Význam metrík v životnom cykle spoločnosti - Časť 2
3min
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Význam metrík v životnom cykle spoločnosti - Časť 3
2min
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