Základy copywritingu
2h 31min
Time
28
Chapters
Marketing
Category
5.0
Rating
Beginner
Level
czech
Language
Chapters
Úvodem
01 Co je copywriting
7min
Available only with full access purchase
Pochopení produktu nebo služby
02 USP, přínosy a vlastnosti
8min
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Pochopení cílové skupiny
03-1 Cílová skupina
5min
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03-2 Persona
4min
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03-3 Alternativní postupy
6min
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03-4 Fáze nákupního procesu
3min
Available only with full access purchase
03-5 Klíčová vlastnost copywritera
6min
Available only with full access purchase
Copywriter jako detektiv
05 Pátrejte po textových perlách
1min
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Nastavení tonality
04-1 Tone of voice
4min
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04-2 Style guide
4min
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04-3 Slovníky zakázaných a žádoucích slov
3min
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04-4 Paretovo pravidlo v textech
3min
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Struktura dobrého copy
06-1 Jak čteme
7min
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06-2 Princip obrácené pyramidy
3min
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06-3 Titulek
10min
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06-4 USP
1min
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06-5 Perex
2min
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06-6 Mezinadpisy
2min
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06-7 Odstavce
6min
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06-8 Popisek obrázku
1min
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06-9 CTA
4min
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Jak psát přesvědčivě, srozumitelně a poutavě
07-1 Hvězdou je čtenář, ne copywriter
4min
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07-2 Power words a další kouzla se slovy
7min
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07-3 Ladění vět a souvětí
5min
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07-4 Další vychytávky
8min
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Usnadňujte si práci
08 Pomocníci, triky a zlepšováky
15min
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Copywriting po psaní
09 Jak minimalizovat chyby a vyladit texty
8min
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Závěr
10 Poslední rada
39s
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1
Online courses
0
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